Jeffrey Price, of Jeffrey Price & Associates, is a former sales trainer, sales manager and top Yellow Pages salesman for both the Telephone and Independent Directory Companies. He has been in the Yellow Pages industry more than 22 years and has authored three books on Yellow Pages advertising as well as many articles for the industry trade magazines.

Mr. Price has also conducted seminars for business owners on how to effectively advertise in the Yellow Pages.

For the past 13 years Mr. Price has consulted directly with Yellow Pages advertisers on a national basis.