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YELLOW PAGES ADVERTISING:
HOW TO GET THE GREATEST RETURN ON YOUR INVESTMENT

AYellow Pages advertising manual written by Jeffrey Price.


This book unveils a clear-cut, step by step approach to Yellow Pages advertising, guiding you through proven methods for maximizing the results of your directory advertising.

It answers advertisers’ questions in such a way that they can realize an immediate benefit.
To order a copy of this book,
click here.

This book addresses questions such as:

How do I design an ad that gets read first?
What should I say in my ad to get the buyer’s attention?
What size ad do I need?
Which directories should I advertise in?
How can I track my results?


With more than 60 illustrations, you’ll learn:
How to create the most effective ad, from selecting the proper border to writing copy that sells.
Which ineffective items of advertising business owners waste money on every year.
How to protect yourself from salespeople who place their interests before yours.
How publishers create new ways for you to spend money in their directories.

Use this book as a reference guide for advertising in the Yellow Pages. Whether you’re a new or experienced advertiser, you’ll find this to be an excellent sales tool with invaluable information about Yellow Pages advertising.

To order a copy of this book, click here.