TRANSFORM YOUR SALESPEOPLES’ PRODUCTIVITY IN A 3 HOUR TRAINING
Too often Yellow Pages salespeople make their job far more difficult than need be. They use the wrong tools in trying to reach their objectives. They try “SELLING” their way to success instead of using the technique of “PROVING VALUE.”
Nearly every aspect in effectively selling Yellow Pages advertising revolves around being able to “PROVE THE VALUE” of your product. It’s required in selling a non-advertiser, increasing the revenue of an existing advertiser, saving a decrease or cancellation of a current advertiser, overcoming an objection and very often simply getting an initial appointment.
After years of observing Yellow Pages representatives on actual sales calls it is apparent that being able to “PROVE VALUE” is their “Achilles heel.” That is why I have created a training to teach your salespeople how to “literally” prove the value of their product. They will be able to prove how an ad in their directory will bring in new customers to nearly any business they’re calling on. I will teach them how to demonstrate to business owners that a Yellow Pages ad will make them money.
Cost of training: $ 3000.00 (includes all travel expenses)
Time of training: 9:00 am to 12:00 pm
Location: To be determined by client
Contact: Telephone: 303-554-7609
When salespeople understand how to more effectively represent their product, their sales figures improve both immediately and permanently. A small investment in time and money can produce those kinds of dramatic results.
About your trainer: Jeffrey Price has worked in the Yellow Pages industry for more than 26 years. He has sold Yellow Pages advertising for both independent and telephone company publishers in addition to training and managing their salespeople. He has authored: “The Yellow Pages Handbook of Objections and Responses,” “Yellow Pages Advertising: How to Get the Greatest Return On Your Investment” and “Selling Yellow Pages Advertising…Effectively.”